About Fyshell:
Fyshell is a boutique brand founded by Fraiba K. Rezaee in Los Angeles, California, blending artistry with craftsmanship to create unique, handcrafted garments. Operating in the fashion and apparel industry, the brand draws inspiration from cultural heritage and traditional techniques to produce one-of-a-kind fashion pieces. With production spanning across the globe, including the U.S. Fyshell embraces a global perspective while preserving the authenticity and quality of well-crafted designs.
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FYSHELL brand NAME:
Fyshell’s story is deeply rooted in the cultural heritage of its founder, Fariba K. Rezaee, whose maternal lineage traces back to Azerbaijan, a region in northwest Iran known for its long, cold winters. The name “Fyshell” was inspired by a village located in West Azerbaijan, reflecting the founder’s heritage and cultural roots. The name immediately resonated with Fariba, perfectly aligning with the aesthetic and vision of Fyshell’s first collection.
Adding another layer of meaning, many of Fyshell’s designs incorporate fish motifs symbols of fluidity and grace. This symbolic connection further cemented Fyshell’s identity as a brand that embodies elegance, movement, and timeless artistry.
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